The Hencs Ranch is a family-run farm located in the outskirts of Csurgónagymarton. They primarily focus on raising and breeding Angus and Hereford cattle. They have approached me with the intention of expanding their operations to include the sale of premium beef, for which they require a distinctive logo.

During the planning phase, one of the most important criteria was that it could be applied perfectly even in small sizes on product packaging. The logo is built upon symbols representing the Herefordshire and Angus cattle breeds, as well as the brand name. I have designed a unique sans-serif typeface, which lends it a distinctive appearance. The horizontal lines above and below the text symbolize the boundaries of the property. The logo, without the cattle symbols, can be used separately as a logotype. It can be applied on surfaces of black, red, or white color, ensuring an attractive logo.